As the business expanded George moved his family to Nash House further up the High Street from where he used to walk the 200 yards to work with his parrot perched on his shoulder. The parrot would roost in the oak tree opposite whilst George was at work and would return home with him at the end of the day. On his marriage, George's son Charles who worked for his father, moved into 'Downs'. He inherited the business following the death of his father in 1911.

Subsequently, Charles built Willowtree, overlooking Lindfield pond and lived there until he died. Charles's son Leslie joined the London Rifle Brigade in 1916 and was soon sent to fight in the Great War. He was captured and spent time as a prisoner of war. On his return from Germany he joined his father in the business. Leslie Masters, who inherited the business on the death of Charles in 1947, moved into Downs and lived there until his death in 1961.

Leslie was elected a district councillor, serving on several committees and chairing the Recreational Committee of the Cuckfield Urban District Council for many years. He was a sergeant in the Special Constabulary before and during the 1939-45 war.